FINE COOKING

FINE COOKING

  • Creative direction
  • Multi-channel franchise strategy
  • Cohesive design development
  • Franchise storytelling development
  • Infographic design
  • Color palette
  • Custom typography
  • Workflow restructuring
  • Staff training
  • Complete templates &
    tool kit
  • Graphics style guide
     

T H E  B R I E F
Reimagine a food magazine by creating a cohesive branding strategy to build a interwoven franchise: website, consumer magazine, special newsstand issues, apps, and events.

T H E  S O L U T I O N
Fine Cooking’s clean design, custom typography, modern icons, and vibrant color palette create a memorable brand identity on the web and mobile, the newsstand, and at events. Fine Cooking won the Bronze Award from Folio for Best Consumer Magazine Redesign. Sales have steadily increased despite Fine Cooking’s higher cover price.