GRASS COW BURGERS + SHAKES
- Brand identity, including name development
- Cohesive graphics campaign
- Brand color palette
- Exterior & interior signage
- Website creation
- Web, print & sidewalk promotions
T H E B R I E F
Create a lively graphic identity for the launch of a new grass-fed burger restaurant chain in Manhattan.
T H E S O L U T I O N
Since you only have the briefest moment to state what sets you apart in the crowded and competitive burger industry, we developed an icon that says it all: healthier beef and dairy from grass-fed cows. The rustic graphics both inside and outside the restaurants help make Grass Cow feel like an old neighborhood stand-by, which it’s quickly becoming.