GRASS COW

GRASS COW BURGERS + SHAKES

  • Brand identity, including name development
  • Cohesive graphics campaign
  • Brand color palette
  • Exterior & interior signage
  • Website creation
  • Web, print & sidewalk promotions
  • Packaging
  • Merchandising
     

T H E  B R I E F
Create a lively graphic identity for the launch of a new grass-fed burger restaurant chain in Manhattan.

T H E  S O L U T I O N
Since you only have the briefest moment to state what sets you apart in the crowded and competitive burger industry, we developed an icon that says it all: healthier beef and dairy from grass-fed cows. The rustic graphics both inside and outside the restaurants help make Grass Cow feel like an old neighborhood stand-by, which it’s quickly becoming.