OUR STATE

OUR STATE 

  • Digital strategy
  • UX development
  • Responsive design using parallax
  • Brand strategy
  • Editorial direction
  • Multimedia storytelling
  • Marketing
  • Social media integration
  • Native advertising
     

T H E  B R I E F
Our State, though successful with current subscription and advertising support, needed to develop a sustainable digital strategy that resonates with its audience.

T H E  S O L U T I O N
We created a fluid parallax website embedded with original music, videos, slide shows, historical stories and insightful meditations, all celebrating North Carolina’s stirring landscape, beloved traditions and generous people. The first week and a half enjoyed 10,000 Facebook shares, and site visitors are spending over 7 minutes on a page.