DESIGN ROOTS: Watch Creative Director Don Morris take A Chef’s Life star Vivian Howard and editor Michael Szczerban through the design concept for Deep Run Roots, her first cookbook with Little, Brown & Company. 

Footage courtesy of A Chef’s Life ©2017 Markay Media and Deep Run Productions, Inc. All Rights Reserved.



  • Creative direction
  • Photography editing
  • Cohesive design development
  • Illustration commission
  • Color palette
  • Complete templates
  • Project management

DMD created a very personal first cookbook for Vivian Howard, chef and co-owner of Chef & the Farmer in Kinston, NC, and star of the award-winning PBS television series A Chef’s Life. Combining Rex Miller’s documentary-style photography with Tatsuro Kiuchi’s painterly illustration and carefully chosen typography, best-selling Deep Run Roots swept the IACP Awards, winning in four categories (Cookbook of the Year, Julia Child First Book, Chefs & Restaurants, General Cookbook).

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