PUBLISHING   |   LAUNCHING

American Express 360

DMD LAUNCHED A MAJOR NEW marketing initiative for American Express, aimed at its most affluent demographic. Called 360, the magazine and its digital content were conceived in support of their first credit card campaign.

The President and CEO of American Express called 360 “our seventh magazine,” acknowledging that from the first issue 360 was on par with AmEx’s most established consumer publications. 360 won design awards from the Society of Publication Designers (SPD), and was a Members’ Choice award finalist.