BRANDING   |   DIGITAL

Grass Cow Burgers + Shakes

DMD CREATED A STRIKING GRAPHIC PRESENCE for the launch of a new grass-fed burger restaurant in Manhattan. Needing to make its mark in the crowded and competitive burger industry, we developed the Grass Cow icon to say it all: healthier beef and dairy from grass-fed cows. This powerful branding caught people’s attention online as well as at street level with pictorial signage. Then we developed informative (while a bit irreverent) storytelling to pitch the benefits of humanely raised, hormone-free, grass-fed cows. 

Our bold and rustic digital, print, and signage graphics, coupled with witty factoids, helped make this comfortable spot with flavorful burgers and acclaimed shakes a neighborhood favorite.