BRANDING   |   PACKAGING

Balducci’s Food Lover’s Market

THE COMPLETE REBRANDING of the beloved food market that inspired food entrepreneurs across America. Opened in 1916 by the Balducci family in New York’s Greenwich Village, Balducci’s hand-picked and prepared everything in their market with aplomb. It’s credited as the first store offering a butcher, fishmonger, delicatessen, and greengrocer all under the same roof. 

Don Morris and his team conceived and executed all facets of the rebranding—store, product, digital, and print. Don created a distinct, cohesive design strategy and developed the tools to execute seamlessly across all channels. He conceptualized marketing campaigns, and managed staff and freelance designers, photographers, videographers, copywriters, social media producers, stylists, digital dev teams, and production partners.