BRANDING   |   DIGITAL

Fine Cooking

WE HELPED A TRUSTED FOOD MAGAZINE reimagine itself as a food brand by creating a cohesive strategy to build an interwoven franchise: web, mobile, newsstand, and events.

DMD created a sleek new logo, rich color palette, and clever icons for digital and print. We developed a custom sans serif font set that’s modern and warm so recipes are easy to follow. Don Morris worked the entire Fine Cooking editorial team to develop a signature storytelling approach, a lush, recognizable photography style, and a streamlined workflow process.