AMEX

AMERICAN EXPRESS 360

  • Campaign identity development, including the name
  • Creative direction
  • Cohesive design development
  • Multi-channel strategy
  • Campaign management
  • Franchise storytelling development
  • Color palette
  • Marketing materials
  • Workflow restructuring
  • Staff training
  • Complete templates &
    tool kit
     

T H E  B R I E F
Launch a new web and print initiative called 360, aimed at AmEx’s most affluent demographic, to support the debut of their first multi-bank credit card.

T H E  S O L U T I O N
DMD help conceive of and creative direct 360, which features both original and reedited photography, illustration, and writing. Ed Kelly, President and CEO of American Express, called 360 “our seventh magazine,” for being on par with AmEx’s consumer publications. 360 won a merit award for design from the Society of Publication Designers, and was an SPD Members’ Choice award finalist.