• Brand creation,
    including naming
  • Product development
  • Coordinated graphics campaign
  • Website creation
  • UX development
  • Digital & print marketing
  • Social media integration
  • Advertising
  • Signage
  • Vehicle graphics
  • Project management
  • Brand style guide

T H E  B R I E F
Product development and launch of a new goat cheese business in Sonoma, CA. The launch product line is rich, locally sourced goat cheese blended with herbs and  marinated in olive oil infused with spices.

T H E  S O L U T I O N
Start-ups must get it right to make a splash, beginning with the name. “CHEVOO” marries “chev” (goat cheese) with “evoo” (the abbreviation for “extra virgin olive oil”). This premium product is perfect for elegant entertaining and last minute cooking, so we created our elegant Blue Lady and Blossom illustrations to distinguish CHEVOO from traditional products. Continually praised for its disruptive branding, CHEVOO launched successfully and now is distributed in gourmet markets nationally, including Whole Foods.