• Brand identity, including name development
  • Cohesive graphics campaign
  • Brand color palette
  • Exterior signage
  • Website creation
  • Web, print & sidewalk promotions
  • Staff training
  • Graphics style guide

T H E  B R I E F
Create a cohesive graphic identity for the launch of Chef Brian Lewis’s new restaurant that’s inviting to his luxury clientele. 

T H E  S O L U T I O N
Lewis, the original chef of actor/proprietor Richard Gere’s Bedford Post Inn acclaimed restaurant, prepares his modern American cuisine using the freshest seasonal ingredients from local farms and artisans. Elm’s refined graphics capture the sophistication of Brian’s handcrafted cuisine and the welcoming nature of a small town’s Main Street.