SUNDANCE

SUNDANCE

  • Creative direction
  • Multi-channel campaign strategy
  • Cohesive design development
  • Campaign management
  • Festival bus system redesign
  • Exterior & interior signage
  • Color palette
  • Custom typography
  • Workflow restructuring promotions
  • Staff training
  • Complete template &
    tool kit
     

T H E  B R I E F
Create original storytelling concepts to embody the independent spirit of Sundance, and execute across every media channel.

T H E  S O L U T I O N
DMD conceived of and designed the entire graphic campaign for three highly successful Sundance Film Festivals — central imagery, all publications, posters, signage, site graphics, animated promos, website imagery, engraved glass award, clothing and souvenir merchandise. We
also designed the graphic campaigns for two Sundance gala events held in New York, and redesigned the Sundance Channel logo.