Best of the Season Videos
We produced a video series featuring Kings’ freshest fare and in-store expertise.
BRANDING | MARKETINGKings Food Markets
THE COMPLETE REBRANDING of the upscale food market born as discerning Manhattanites began migrated to the suburbs in the 1930s. Kings’ mission has always been top quality and service. This beloved market seeks out the freshest local meat, seafood, and produce sources, offers inventive meal solutions, has an integrated cooking school, and supports community hunger relief initiatives.
Don Morris and his team conceived and executed all facets of the rebranding—store, product, digital, and print. Don created a distinct, cohesive design strategy and developed the tools to execute seamlessly across all channels. He conceptualized marketing campaigns, and managed staff and freelance designers, photographers, videographers, copywriters, social media producers, stylists, digital dev teams, and production partners.
A Kings Feast
Our redesigned Kings Private Label Product Line celebrates quintessential American elegance and style.
KINGS PRIVATE LABEL PRODUCTS
KINGS MAILERS & CATERING MENUS
RELATED WORK
Marketing Kings
The creation of an e-commerce and marketing solution for a new build-your-own cakes program.
Balducci’s
The complete rebranding of the beloved market that inspired food entrepreneurs across America.
Digital
A broad sampling of e-commerce, branding, social media & storytelling.