- Brand strategy for 3 new publishing imprints
- Brand identity development
- Distinctive, cohesive color palette
- Infographic design
- Brand color palette
- Magazine, book, catalog & digital art direction
- Magazine redesign
- Digital & print marketing
- Complete templates &
- Staff training
- Graphics style guide
T H E B R I E F
Help create a sustainable strategy and a distinct brand identity for launching Bloomberg’s magazine and book publishing divisions.
T H E S O L U T I O N
DMD was called upon to art direct, design, and launch Bloomberg’s first consumer finance magazine. Based on this success, DMD helped conceive and launch three distinct publishing imprints, producing all their books and catalogs for several years. Most recently we redesigned Bloomberg Markets, their current consumer magazine, and produced the digital marketing campaign.