Zappos.com

Zappos.com

  • Brand strategy for
    3 collection campaigns
  • Creative direction
  • Project management
  • Story development
  • Location scouting
  • Casting
  • Digital & print page design
  • Complete templates &
    tool kit
  • Staff training
     

T H E  B R I E F
Create digital and print catalogs promoting Zappos.com’s diverse product selections that are imbued with its mischievous culture.

T H E  S O L U T I O N
Working with King Fish Media, DMD created a fresh, story-based concept that cast young people actively exploring colorful locations, like the historic Santa Cruz Boardwalk and world-renowned Walker Art Center in Minneapolis.

In an article on this successful campaign, The New York Times reported that “an average order from the catalog is more than twice the size of an average order that began on Zappos.com.”