Brand strategy for
3 collection campaigns
Digital & print page design
Complete templates &
DMD collaborated with King Fish Media to create Zappos.com’s first digital and print catalogs and imbued them with its famously mischievous culture. DMD conceived of lifestyle scenarios and set them in iconic American locations, like the historic Santa Cruz Boardwalk and world-renowned Walker Art Center in Minneapolis.
Reporting on this successful campaign, The New York Times marveled that “an average order from the catalog is more than twice the size of an average order that began on Zappos.com.”