• Creative direction
  • Brand franchise development
  • Logo development
  • Storytelling development
  • Cohesive color palette
  • Marketing strategy
  • Photography direction
  • Illustration direction
  • Workflow management
  • Production management

T H E  B R I E F
Create several magazine prototypes that report on the most eminent lifestyles in a glossy publication that attracts luxury advertising clientele.

T H E  S O L U T I O N
By digging deeper into the varied lives of people regularly appearing in The Wall Street Journal, these prototypes revealed the astute back stories and ardent pursuits of some of the world’s most influential people. Don Morris and WSJ Editor Robert Frank presented the core prototype to an excited Rupert Murdoch, who immediately green-lighted the financing.